When it began in 1920, Beta Theta Pi’s “lifetime subscription” to The Beta Theta Pi magazine cost $10 per member. In 1952, the charge increased to $20. The Baird Fund contribution (included in the initiation fee) has been $30 since 1981.

Upon initiation, each member was promised a lifetime subscription, and we’re doing our best to uphold that promise; however, rising printing and postage costs combined with significant reductions in the overall market value of the Baird Fund (brought on by the current economic climate) make it impossible to fund the magazine in its entirety.

This year's Baird Fund draw, which supports magazine and communications-related expenses, will fund just 29% of this year's magazine budget.

Because of the need for chapters to remain financially competitive, the Fraternity has made no real attempt to keep Baird Fund contribution by new initiates fees in line with the actual costs of producing the magazine, let alone the overall costs of related communications expenses. Besides, it is the alumni — not the undergraduates — who have been getting the bargain all these years.

We strive to be good stewards of the Fraternity’s limited resources . . . while honoring your communications preferences and sharing the good news of Beta Theta Pi on a consistent basis. With that objective in mind, we need all initiated members to take action.

Log on to www.betathetapi.org/news/magazine/subscribe to indicate your magazine subscription preference no later than October 1, 2009.

We will continue to mail the magazine to those who prefer a hard copy; however, members who do not specifi cally indicate their desire to receive the magazine in print will be removed from the mailing list starting with the fall 2009 edition. Email notifications will be sent to those who maintain an active email address with the Administrative Office.

Thank you, in advance, for taking the time to indicate your subscription preference, and for considering an additional contribution to the Baird Fund to support the Fraternity’s communications efforts.